Posted by Dalton
Posted in Online Marketing | Comments (0)
Posted by Dalton
Posted in Online Marketing | Comments (0)
Posted by Dalton
Posted in Online Marketing | Comments (0)
Posted by Dalton
Posted in MLM Business Opportunities | Comments (0)
Posted by Dalton
Posted in Online Marketing | Comments (0)
Posted by Dalton
Posted in Online Marketing | Comments (0)
Posted by Dalton
If you would ask this question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you, “The mailing list”.
Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.
If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.
And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not.
Most of the biggest success web businesses on the Internet today often establish the mailing list (or subscribers) first before the product. One fine example is Friendster.com.
Friendster.com, in the nutshell, is a website that connects friends and potential friends from around the world through a free membership access.
While Friendster.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com has recruited.
This business is perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not.
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Posted by Dalton
Having connections can be a very good thing. However, you
might never realize the true potential that these
connections can give you until you decide to enter into the
exciting work of internet network marketing. Once you have
entered into this you will find that the following reasons
are ones that you will want to perform this style of
One benefit that you will find is that you are going to be
using already established links that you have. Some of these
people could be ones that you rarely talk to, but by being on
your friends list they will get the exact same update that
you put out.
Going into some of these sites you are going to notice that
they are going to have various groups that are available to
join. If you join some of them that are in your area of
expertise you will find that you are going to be able to
post your link and make it visible to thousands of other
group members.
Many people are going to like the product that you have
listed. If they enjoy the product they could reach the point
of even re-posting the link that you provide. By doing this
you are going to reach outside of your own list to the list
that other people have as well.
You can also take advantage of the programs that they have
that can allow you to advertise on them. If you are able to
use these programs your ads could be exposed to millions of
users for those sites and that could allow you to find a new
customer base that you never dreamed of seeing before.
Something else that you never dreamed possible is that the
search engines are going to look at your links in here as
well. Since many of these websites are very high ranking it
could help boost your rankings quickly even to the point of
possibly landing on page one of a major search engine.
Going into marketing of any form can be very exciting. The
problem can be though that when you attempt to get into
internet network marketing it can be hard to succeed, but
you will want to make use of all those connections that you
have made to help you be successful.
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Posted by Dalton
RE: How To Recruit With Words By Guest Expert: Daegan Smith I just pulled this question out of the grab bag and what follows is money in the bank and recruits in your downline. The answer to Chris's question below will certainly be something you'll want to save and refer back to . . . "Hey Daegan, I have a question regarding direct marketing style sales letters. My company does not currently have that type of sales letter in its system that is used to convert prospects into signups. I am thinking about creating one, and I am looking for a little advice. Should the sales letter be focused on the marketing and training system I have created for my team, or more about the benefits of my specific company or both? If you were going to create a sales page for your business how would you go about doing it?" -Chris The King's Response: Chris, this is by far one of the best question I've ever received, and the answer I'm about to spell out to you can mean many recruits for you and certainly can mean a lot of duplication for your team soon afterwards. Pay close attention . . . SIDE NOTE:I have no problem revealing this because, for me, the story has already been written, now it's your chance to leverage what I know for serious money. Just a few days ago I was going through a free report that I downloaded a few weeks back that will shed some powerful light on your situation before I give you the step by step breakdown. The author of the report was a professional copywriter working for one of the most famous copywriting firms in the world. This guy was writing a sales letter for a golf related product for one of this client. In the letter, the copywriter referred to what he THOUGHT was most important to his market. He addressed two major frustrations in the golfing world - hitting the ball father and eliminating hooks and slices. Upon completion of the letter the copywriter took the letter to the big boss for a final review. His boss, being on of the most accomplished copywriters in the world and having written several high performing offers for the golf world, looked at the letter and gave him some simple advice . . . "Forget about the slice stuff and focus the entire letter on hitting the ball farther. That's REALLY what the market is after." The copywriter followed the advice of his boss and made the appropriate changes and ended up with a winner. The moral of the story is . . . Don't worry about the ancillary stuff. Deal with the biggest problem and frustration of the target market and dig deep on it. So Chris, what this means to you and I as network marketers is this, and it's important you get this before I go through the process step by step, forget about everything in your letter except solving the main problem of your prospect. In the network marketing world, the problem always comes back to money. Solve that and that alone. To be honest, no one cares about your companies products for the most part. All they really want to know is "how" they are going to make money. From your prospect's perspective, if you give them a good opportunity to solve their money problems, they can always rationalize that the product or service is "good". Waste no time describing your product or why your company is so great, unless it directly supports how and why your prospects have the best chance of making money with it. Look around both the online and offline network marketing world and you'll soon see very clearly that this is the model that just about every highly successful opportunity uses. So, you use it to. And you think of yourself as the opportunity NOT your company, but I'll explain as we dig deeper here. Further . . . If you remember back to what you were trained to do when calling leads if you've been through the process you'll again realize here - the focus of the conversation you're trained to have is again solving the money issue. CLUE! So let's get to the step by step. First, you begin with a headline that addresses the concern of money. Second, you start your sales letter with a lead in that either pulls your audience directly into your story to both entertain and address again the concern or you can simply pose a question that would pull them in deeper like "If you're sick and tired of working pay check to paycheck then pay attention to everything you're about to read." Next you dig deeper into your story. If you have a good one be sure to bring up your real life failures that they can identify with. Why? So that when your prospect reads it he then begins to think "If this guy can do it after going through all this then so can if I just know what he knows." If you can arouse that sort of curiosity then you're on the right track. Follow this up by bringing up a few things that they may have learned or tried in the past and explain why the only result of following that path is failure. Be sure to explain exactly why. Allude to the idea that you've found a way around. Bring up your biggest "Ah Ha" moment. The thing that changed everything for you. Introduce your solution or system. Explain why it will work for them where the others have not. At this point you can bring up a few details about your company or compensation plan, but don't name names. Keep them curious. Now it's probably time for some bullets about what you have. Provide 30 or so bullets that keep them curious, but again don't give away the farm. Next it's time for you to explain exactly how the process works. Make whatever it is that you do as simple as possible from the prospect's perspective. One that always works if you're working from the perspective of never calling leads again and providing a form of an online solution is "Just think what it's gonna be like when your prospects are doing exactly what you're doing right now." This is a powerful and an incredibly enticing mental image to create in your prospect's mind. It get's them to think into the future as a member of YOUR team. Subtle but powerful. Now it's time to talk about what makes you different. Remember anyone can just go to your company's website and join so you have to provide something above and beyond just get in under me if you're looking for a high level of response and duplication down the line. Good things to bring up here are that you provide one on one coaching, live weekly training on whatever it is you do, and a team co-op if you decide to provide one. Another thing that really helped me was creating a team marketing guide that every new member received after joining. It's a good idea to think about creating one for two more reasons. First it establishes you as leader and second it takes the huge burden in the way of training off the shoulders of you and your future downline. Instead of having train everyone have them train themselves by going through your team training guide and provide support from that point. Address questions and concerns and then help them actually get started after they know the lay of the land to say. Next, if you feel comfortable doing so . . . Nothing removes more risk from your prospects shoulders than a strong guarantee, so here would be the place. Now it's time to tell them exactly how to join you. I don't know your company so the method will vary from this point on, but I think you can figure this one out. If you're incredibly forward create a video AS WELL - not in place of - the text to describe the process your leads need to go through to get access to your team so nothing is left to chance. If you have success stories be sure to add those throughout your letter. Finally close out. Provide a PS or two and you're done. Now here is what will separate you from the crowd. You've got to go out and test your letter on your own. If it converts great! Don't change a thing. If not, continue to test and make changes until it converts profitably for you. Why? Well you don't want to roll out a team marketing system that doesn't work so you've got to be sure it works and converts before you make it something your team can use as well. Once you do though, put the pieces in place to make that system available to your downline. Then . . . Watch the magic of duplication. Sit back and watch your company checks grow larger and provide the best support you can. That should be enough to get you on the right track. But let me emphasize. Your company or my company DOES NOT matter. Only the opportunity matters in the eyes of your prospects so focus your efforts intently and totally on that end and you will succeed. To the top, Daegan "The King Of Never Calling A Single Lead" P.S. What if you could become an internet network marketing Juggernaut? What if nothing stop you from succeeding in your network marketing efforts? What if you could have hordes of people chasing you down to join your business? Here's how - Go Here NOW! ==> https://daegansmith.infusionsoft.com/go/freedvdbootcamp/darien20
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Posted by Dalton
RE: How to use your blog to recruit . . . By Guest Expert: Daegan Smith A few days ago in our regularly scheduled "Inner Circle" no holds barred q and a session we discussed the proper use of blogging to recruit and enhance your home business. Make no mistake blogging is extremely powerful as a business building tool "if" used properly, here's how to do it right . . . One of the biggest mistake I see people making in their blogging efforts is "why" they use them. Most people tend to think of blogging as a primary traffic generation strategy, and it can be, but it's not THE best use of a blog in our type of business. You should think of blog traffic more like icing on the cake. The primary and MOST powerful use of starting and using a blog in your business is it's ability to create a powerful testimonial for you. Let me explain . . . When I started my first successful business here's exactly what I did. On an almost daily basis I blogged about something relating to my business, at the top of that blog I would always note the number of people in our team, and then carry on with the message. Sometimes if I had new recruits I would create a formal blog welcome to my new team mates by listing their names and welcoming them to the team. If there was a co-op, advertising strategy that was working well for me, you better bet I put in on that blog. Why? Well, I haven't told you how I used my blog to recruit yet (we'll get to that in a second), but along with using a blog to recruit I also constantly referred my team members there for any and all updates on our business. It was a central meeting point. As a result my team always checked the blog to see what was going on in our business. This was important for two reasons: First, easy access to important current information pertaining to our team, and second as team wide social proof. They came to the blog and saw the number of people on the team growing and welcome messages to our new team members and subconsciously it helped raise their belief level about the business they were in. It's sometimes easy for a new recruit to get discouraged without encouragement and the blog helped give them that encouragement they needed. As a result they "believed" in the business, and took more proactive action to go out and do what we were doing to grow which translated into a higher rate of duplication in the business and longer retention. So let's recap so far, we've got a blog where we're blogging about our team, what we're doing to advertise, we're "training" our team members to check the blog often for advice and encouragement and as a result their using that motivation to go out and build. This causes the team to grow faster, stronger, and better. What do we have? That sounds like a pretty darn powerful testimonial to me. And that's the primary use of the blog as far as recruiting is concerned as I mentioned earlier. The mistake most people make is they want to blog for traffic, which you can do, and I'll share a few tips to doing that better in a few, but not it's best use for recruiting. Here's how to use your blog to recruit . . . I'd generate leads directly to my own lead capture page or my company's lead capture page. Once I saw my lead opt in I would send them a personal email to tell them a little bit about myself, our team, and our business. In that email I would always include a link to my blog so my prospects could get an inside look at who I and our team was doing. This is powerful as heck for a couple reasons where recruiting is concerned. First, people are inherently voyeuristic. They wanna spy, so let them. By sending my prospects to my blog they now had the opportunity to get to know me and my team without me even being there. As a result, when we did have an email correspondence or they called me they already knew me. I've always found this to be a MUCH better option than cold calling leads. I let them get to know me first. Second reason this is powerful is based on a principle called "The Power Of Documentation" which states we as humans tend to take things which we read as more truthful than things we just hear. In other words, a prospect who goes to your blog and reads about you and your team is going to take what they read there at face value where if you're on the phone telling them the same thing they're most likely saying "Yeah right" If you've ever called leads and had that question come up of "Well why should I join you?" Having and sending your prospects to your blog first will virtually eliminate this objection and ignite powerful curiosity and intrigue about you and what you do. So, when it comes to using a blog to recruit, it's best us is as a secondary traffic strategy. You get the lead, then you send them to your blog for a powerful testimonial. So I can hear the question welling up "What should I put on my blog to start?" Simple, talk about yourself, your company's products and service, why you love your company, your team, AND here's a key . . . Ask your upline or downline to write you a quick note about why it's great to work with you and put it on your blog. You do that, and you've covered all your bases. Not only are your prospects learning about you, why you like what you do, your personality, your team, BUT they're also SEEING other people saying great things about you. Third party validation about you is a powerful thing. Simply doing this and nothing else, I was surprised to see that after about six months of consistent blogging my blog received about 300 site views per day from people finding online via search engines. I did nothing but blog, but just because I had content on the blog I had tons of people finding it for free, and as a result, calls out of the blue from people saying "yeah I found your blog, what's up with your business" (kinda cool) So let me share a few things you can do to improve you search engine rankings for you blog posts to enhance your free traffic. First, do a little keyword research using the Google Keyword tool. Find a few keywords related to business and use those keywords in your blog title, and a few times, along with a few synonyms for that main keyword in your blog post. One secret strategy that's really increased my blog traffic personally is using images in my blog. On blog posts where I insert an image to correspond to the blog post keyword I tend to get about double the traffic. So find a few images related to your blog post keyword. Name those images as your main keyword, for instance if my blog post was based on the keyword "internet network marketing" then then I would find 3 images I could use for that keyword and I would name the images: internet-network-marketing1.jpg, internet-network-marketing2.jpg, internet-network-marketing3.jpg etc. Search engines rank you based on how many other websites link to your post related to your keywords, so when you create a new blog post, write an article with the same keyword and submit it to the major article directories with a link going back to your main blog post. Find a few other blogs in the niche and comment on a few post and link back to your blog post. Create a facebook, twitter, myspace, squidoo account and post some content based on the keyword and link those back to your blog post. You do that for you blog and you're ahead of 99% of marketers. So now that we've got traffic down, let's talk about $$$, how do you make money with your blog? I think the simplest way to make money with blog from the outset is to simply add Google Adsense to each blog post, not so much because you'll make a ton of cash from it, but when people do click on your Google Adsense ads on your blog you'll make a few bucks which is powerful positive reinforcement for your efforts in the early going. It'll fuel you forward. You'll see money coming in and you'll get excited. The best long term way to make money with your blog though is . . . Integrating your blog with your email marketing efforts. I love using the one two punch of email marketing and blogging because it allows you to change the dynamic of your email messages to your prospects from a one way conversation to a two way conversation by giving your prospects the ability to comment back to you. Getting people involved and commenting on your blog is a powerful way to build trust. Think of your blog as a conversation and you'll see the bond between you and your prospects growing stronger daily and for it your income will increase. There are two powerful benefits of turning your emails into a blog conversation. The first is simply when people get involved and proactively comment they've taking a powerful step into your world. The second benefit is a little more sneaky, but extremely powerful. Say you send a prospect to your blog to share an important post today and 15 people comment on that post. Great! Well what if you take the email that you sent people to your blog and add it to your auto responder? Now the leads that join your list 3 months from now will get that email automatically via your autoresponder email sequence you set up and when they get to the post not only are they going to get to participate in a conversation you set up on autopilot, but they'll also see all the people that commented prior and say . . . "Wow! I just got this email and 15 people already comment there must be a lot of people listening in." and hence conclude you're a good teacher and someone a LOT of people listen to. So there's more I could go into on blogging, but I think that's plenty for now. No matter what you do if you haven't checked out this free website. Go here now: ==> https://daegansmith.infusionsoft.com/go/freedvdbootcamp/darien20 To the top, Daegan "The King Of Never Calling A Single Lead"
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Posted by Dalton
Body:
RE: What To Do If Your Company Won't Let
You Promote Online - By Daegan Smith
I just got a great question in from
Shannon Hanaway, that I think you may be
interested in the answer to:
"I've just been advised that my MLM
company won't allow any website- outside
their provided template-that customers
can link back to for product information
and enrollment.
These are my products.
Am I dead in the water or do I just get
really creative?"
My Response:
Shannon,
Fantastic questions and by no means are
you dead in the water. You just have to
think a little bit differently about how
you introduce people to your
opportunity.
In all honesty, just sending people to
your companies website to learn about
your product line isn't going to win you
many sales anyway, so it's really more
of an non issue than you may think.
I've said it before and I'll say it
again. People don't join opportunities,
they join people.
Therefore nothing that you do on the
front end of your business even needs to
ever mention your company. Let me
explain . . .
Your best prospects will always be the
doers like you. The people striving for
success.
What do doers look for?
Information and guidance.
This is all your business on the front
end should provide. People will join you
because they "know" and you've proven
you can help them, not because your moon
juice is cooler than the next companies.
So on the front end, do what I do.
Create your own newsletter. Your own
lead capture page. Communicate daily.
If you get adventurous create a front
end product that solves on of your
prospects major concerns.
1. Getting more leads 2. Making more
money 3. Recruiting without rejection
Allow them to purchase it from you and
then . . .
Once all your marketing costs are paid
for by your profits, on the back-end
give you your customers a call.
Ask how you can be of further service,
naturally they'll be inquisitive as to
what else you're up to.
There, right there, is the time you
bring up your back end company.
You may say, but "Daegan I can't create
a product."
I have two answers for you.
Yes you can and you don't even need a
product to recruit online. It just makes
it easier.
Even if you were just to create your own
list online. Share stories and marketing
strategies daily, and as a call to
action at the end of your message you
said something like:
"If you'd like some personal help give
me a call between 4pm and 8pm tonight at
XXX-XXXX I'll be in the office to help"
You'll have people ringing your phone
off the hook all day and night. Trust me
on that one.
See how we never even bring up our
company online following this
methodology? Well, that's exactly why
you're in no way shape or form dead in
the water.
If you'd like to learn how to either
generate a boat load of leads, create
your first front end product, or create
a daily flow of profits, there is no
better place to learn these skills than
as a part of our family.
Watch this short presentation to learn
how to make that happen:
==> https://daegansmith.infusionsoft.com/go/freedvdbootcamp/darien20
To the top,
Dalton Dewar
PS. For further information on MLM success, go here now!
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